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The agreement will merge the Incredible India brand with Air India’s flights to 40 international spots. Under the pact, both sides will launch co-branded campaigns, share content across digital platforms and in-flight screens, and organise roadshows to highlight destinations and encourage stopovers in Delhi and Mumbai.
Union Minister Gajendra Singh Shekhawat described the partnership as a unifying step aimed at informing tourists and growing arrivals. Air India executives also welcomed the opportunity to showcase the nation’s heritage and cities through the collaboration.
A joint group will monitor the progress of the initiative, while the agreement will operate without any financial ties between the two parties. The partnership marks a coordinated effort by India’s Ministry of Tourism and Air India to promote destinations and strengthen global travel outreach through shared campaigns and platforms.
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